Readypago
AI won’t fix a bad product. 7 keys to make it work for your business
Like every innovation, AI comes with a lot of hype and FOMO. Recently, we’ve been receiving more inquiries than usual asking about integrating AI without much reasoning behind it. This raised a red flag for us, so we decided to share something that could help you think clearly: How can I integrate AI into my […]
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Bloomifai
A cutting-edge platform that empowers executives with AI-driven insights.
AI: The Next Big Thing… Or Just a Bump on the Tech Road?
I know, I know, this has always been the case. You might say, “Rodrigo, it’s been like this for 20 years. When I started with Cobol, I had no idea what was coming next. Then it was JavaScript, then React, then after that, and after that…” I get it, you’re confident because it feels good […]
Veristyle
The main challenge was to build something compelling, different and eye-catching in a saturated and exclusive market such as fashion.
To understand how the owner´s vision will fit into the context of the market, we organized a week of survey and strategic planning activities, where we managed to frame the product’s positioning. We established its differentiation with the rest of the market, the story that it would tell for potential customers, and a series of functionalities and flows.
And that at the same time, it will be presented as a distribution channel for clothing brands, with the benefit of personalized recommendation.
LiquidOx Labs
LiquidOx is set to revolutionize how global investment is made, by using Web3 and NFTs to allow people to buy assets in several ETFs around the world.
With LiquidOx someone in the US would be able to buy tokens in an ETF for a cattle business in Japan, with the security offered by the blockchain and using an NFT as the contract. A contract that can easily be sold, moved and exchanged with anyone anywhere.
Gravywork
When Alex came to us looking for a solution to his problem, our first question was, why not? The scenario was complex, a half baked new brand, a post COVID world and just 3 months to launch a new product to re-ignite Gravy’s brand.
Everyone would agree this is not the best situation, and some would argue this should not be done, but we saw an opportunity to test ourselves, our team and help a client re born from the ashes as the mythical phoenix. And boy this was a joyride.
Let me tell you about Gravywork’s business, and you’ll see why we cared so much about it. Being hit by COVID pandemics, the hourly jobs in restaurants, hotels, and logistic warehouses were in deep trouble. According to different sources between 65 to 80% of temp workers had a drop in wages or were directly unemployed.
Hirelogic
We worked closely with Hirelogic’s team to define, prototype, and validate the product experience from the ground up. Through extensive testing sessions with HR professionals and recruiters, we explored how interviewers interact with information during live conversations and what data is truly useful in decision-making moments.
LEOS
Leos is a startup in the crypto industry that is looking to integrate people, engineers, developers and product managers into the crypto world in an easy and simple way.They came to us hoping we could help strategize a way for them to reach a specific target audience that values forward thinking companies and rewards them with tangible value.