Client

Usual

Context & Challenge

Usual is an eyewear brand that breaks the paradigm that affordable glasses cannot be of good quality. They use a technology called smartflex that provides extreme durability and flexibility to their glasses. They have so much confidence in what they dot that they offer a lifetime warranty on all their products.

But it’s not just about high-quality products at an affordable price. Usual also has a social aspect, utilizing protected workshops and taking extreme care of the environment in the manufacturing of their products, while also bringing ocular health closer to people without resources.

Our challenge was to build a website that accurately reflects everything the brand represents.

Our Approach

We got involved with the brand throughout the entire process to understand their approach, and we conducted strategy sessions together to identify insights and pain points they had with their previous website.

The Outcome

After several ideas and sketches, we arrived at a clean design in which we reorganized the information structure, giving equal importance to the product and the brand’s social values.

Why choose
Revolt?

We speak your language

We don't just understand your business goals—we ignite them into a digital force to be reckoned with

End-to-End Expertise

From your first spark of an idea to the moment your product takes off, we're by your side, fueling every step

Technology Agnostic

We handpick the platforms and tools that serve your vision, not ours.

Data-Driven Optimization

Data drives us. We fine-tune your app to not just make an impact, but to keep revolutionizing it.

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