Context & Challenge
Transforming a globally recognized product into a more discoverable and engaging digital experience.
Originally created as an anti-corrosion solution for NASA’s aerospace industry, WD-40 evolved into one of the world’s most recognized utility products, sold across more than 170 markets worldwide.
The challenge was to create a digital platform capable of reflecting the strength and recognition of such an iconic brand while helping users better understand the wide range of applications associated with the product.
Because WD-40 is known for having thousands of practical uses, the experience needed to support fast information discovery, intuitive navigation, and educational content capable of helping users explore solutions relevant to their everyday needs.
Our process
Structuring thousands of product applications into a clearer and more accessible digital experience.
We approached the project by focusing heavily on information architecture and content organization. With thousands of potential use cases associated with the product, the key challenge was helping users quickly discover relevant information without overwhelming the experience.
The platform was designed around clearer navigation patterns, structured content categories, and educational flows that make it easier for users to explore tutorials, applications, and practical solutions.
From a visual perspective, the experience emphasized the iconic character of the WD-40 brand, leveraging the strong recognition of its packaging and product identity while creating a cleaner and more modern digital environment.
The result was a high-performance platform capable of balancing educational content, product exploration, and brand storytelling within a single cohesive experience.
Results
A scalable digital platform helping users discover the full versatility of the WD-40 brand.
The result was a modern and intuitive digital experience that makes it easier for users to explore, learn, and interact with the many applications of WD-40.
By combining structured information architecture, educational content, and a stronger product-focused experience, the platform improved discoverability while reinforcing WD-40’s positioning as a versatile and trusted global brand.
More than an institutional website, the project became a digital knowledge platform designed to support exploration, engagement, and long-term brand connection.
Let’s talk about your project and find out if the right technology can accelerate your vision.
