Durlock offers an online quotation tool —Duit— designed to help users select construction solutions based on their specific needs. However, the original experience involved a high level of complexity: multiple construction categories, project segments, environments, technical requirements, and dimensional inputs, all within a single flow.
The challenge was to transform a highly technical and potentially overwhelming process into a clear, guided, and intuitive experience—without sacrificing accuracy or depth. The goal was to improve usability, reduce cognitive load, and help users confidently reach the right Durlock solution.
At Revolt, we approached the project with a user-centered mindset, recognizing that the quotation tool needed to support both technical and non-technical users. We reworked the information architecture to structure the experience into clear, sequential steps—from selecting the construction category (Interior Walls, Cladding, Ceilings, or Materials List) to defining the final solution.
We designed a progressive and modular flow, where each decision naturally leads to the next. Project segment selection (Residential, Office & Retail, Entertainment, Healthcare, or Education) and environment definition were incorporated as key filters to personalize results and avoid unnecessary complexity.
From a UI perspective, the focus was on visual clarity, content hierarchy, and system consistency. We simplified forms, standardized components, and refined microcopy to guide users through dimension inputs (height, width, or square meters) and performance requirements, ensuring a smooth and understandable experience throughout the process.
The UX/UI redesign transformed Duit into a clear, intuitive, and efficient quotation experience. The new flow helps users navigate complex decisions with confidence, significantly reducing friction at each step of the journey.
As a result, Durlock now has a digital tool that aligns with its brand values: technical expertise, reliability, and user-centricity. The quotation tool evolved from a purely functional interface into a strategic digital touchpoint—enhancing user experience while maintaining a design-only scope, without involvement in development.
