Founded in 1976, Capriotti’s Sandwich Shop is one of the fastest growing QSR chains in the US, beloved for their massive sub sandwiches made with the finest ingredients. In 2021, Capriotti’s acquired Wing Zone, employing their innovation-forward culture to grow the two brands. Capriotti’s is relaunching Wing Zone with a fresh new brand and a revolutionary wing-cooking technology that will make it the leader in the industry.
While efficiently sharing backend technology and frontend modules, each brand has a unique brand-forward design that emphasizes the flavorful wings and extraordinary sandwiches to understand the unique menu offerings, with specialized features like a dynamic Sandwich Size Chart for Capriotti’s and the Wing Math ordering guide for Wing Zone. The new sites have been a huge success with customers, reflected in the engagement metrics above and below.
Capriotti’s partnered with Revolt to leverage the rebranding as a unique opportunity to refresh the “front-door” websites for the brand. We created user-centric, product-forward designs unique to each restaurant, built on Craft CMS using a “headless” architecture optimized for fast load-times. This strategic architecture will be key to the next phases of Capriotti’s digital transformation.
Our bold approach captured the big flavors of these fast-growing brands, earning three 2022 W3 Awards and vastly improving site engagement metrics.
Pages Views increased by 530%+
Average Session Duration increased 120%+
Bounce Rate dropped 90%
