Buying life insurance is not a joy ride, Is there any of your friends actually looking forward to it? We know there are none.
This project was a real challenge for us, how do you communicate with people buying insurance? What are they looking for and how do we make this process as friendly and simple as possible?
We engaged with Lifefy from day one trying to answer these questions, and we came up with a concept that is jovial, easy, and with a cheerful personality, that makes you forget about the gritty nitty details out of the process.
Together with Lifefy’s user experience team, we developed a new brand perspective, that leaves behind the techie image they had, and embraced a much more humane look. We understand that in today’s world technology is everywhere and it’s not a differentiating factor anymore.
People are looking for more humane and closer contact with the brands they choose.
More importantly, we were able to reduce the steps to getting insurance by 30% and simplified the language to make it more easily understood. A simplified process not only helps people to understand the offering better, but this also translates into more people buying life insurance from Lifefy, improving their conversion rate and increasing their revenue.
From a technical standpoint, we developed a react application that communicates with Lifefy existing backend services and creates a seamless experience with great performance, it just looks and works like a mobile application. We designed and implemented an easy to edit wizard, that lets Lifefy’s team change the order or add and remove steps easily. This was done to implement A/B testings campaigns in the future.
What are people thinking about when they look to get life insurance? That’s a big question and a very sensitive moment. We believe brands should get closer to their customers, and try to alleviate the stress and confusion in their lives.