In this episode of the Digital CEO, we interview Dario Porterie, an awarded creative director with a vast trajectory on the advertising industry. Before founding 5:45 Am he worked as Executive Creative Director for Slap Global, Santo, Santo London,  Grey,  with clients such as Vodafone, Coca-Cola, Viacom, GSK, Chevrolet (GM), Mastercard, amongst others.We had an amazing talk about his vision on the creative industry.

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Timecodes

0:00 – Intro

1:00 – About Dario

1:41 – About 5:45 AM and why it’s different from big agencies

5:08 – The process behind every work at 5:45 AM

8:41 – Why there are so many independent agencies?

11:29 – An advice to young creatives

15:17 – Strategy and creativity

18:48 – Nowadays, a creative person, is more an artist or a scientist?

25:40 – What is the future of 5:45 AM

27:30 – Dario’s recommendations on books, podcasts or movies

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