The retail industry represents the direct sale of goods and services to consumers through various formats such as physical stores and online platforms, covering a wide range of sectors. It entails activities like product sourcing, inventory management, and customer service, with significant challenges including adapting to rapidly changing consumer preferences, managing supply chain disruptions, and competing in an increasingly digital marketplace. The rise of e-commerce has transformed traditional retail models, requiring businesses to invest in technology and innovate their strategies to meet the demands of modern consumers while maintaining profitability and operational efficiency.
