According to United Nations sources, due to armed conflicts, climatic catastrophes, or economic crises, about 800 million people go to bed every day without sufficient food. On the other hand, current methods of food production and overreliance on animal protein contribute to this problem by making it difficult to provide superfoods quickly in conflict zones. As a cameraman for major news channels, Pete Henderson witnessed these issues up close in different conflict zones and disasters. That’s why he decided to embark on researching and developing a different type of food—a superfood that could be delivered rapidly to different countries worldwide, meet daily nutritional requirements, and have a long shelf life. This is how he developed E2G microalgae bars.
In the competitive protein bar market, there is a clear trend where the protein content directly influences the price of a product. Bars with higher protein concentrations tend to be considerably more expensive, sometimes double or triple the price compared to those with lower protein content. However, in the midst of this intense competition, we created a unique strategy for E2G FOOD. Its protein bars not only stand out for not being the most expensive in the market but also adopt a humanitarian aid-focused approach, seeking to positively impact the community. These bars not only offer an extraordinarily high amount of proteins but also distinguish themselves by being created from microalgae, innovatively merging advanced nutrition with significant social commitment.
While the product already existed and had a developed brand, it did not truly represent its essence or do justice to its purpose. We initiated this process as if the product did not exist. Through strategy sessions, we managed to build the complete roadmap for the product, both for B2B and B2C, devise a simple yet strong brand image, and develop the brand’s digital presence.
We not only designed and built a modern website true to the brand’s social mission but also helped its founder envision the complete business roadmap, develop the brand’s identity, and create sales materials that assisted in closing significant deals with the UN and the World Bank.
