Retail. AI. Experience. Impact.
This year’s edition of eCommerce Day Buenos Aires brought together top voices in retail, logistics, tech and media to explore what’s next for digital commerce. Our team from Revolt attended with one question in mind: how do we continue to design and build digital products that truly impact users?
Here’s what we took away.
AI is not just a trend — it’s reshaping the retail experience
Artificial intelligence dominated the agenda. From predictive analytics and recommendation engines to generative content and autonomous agents, it’s clear that AI is already reshaping e-commerce value chains.
There were two dominant perspectives:
- AI as an amplifier of human experience. Companies like Walmart emphasized AI agents that support and elevate existing customer journeys.
- AI as a self-directed actor. Firms like AWS envisioned a near future where agents themselves become the buyer, replacing human interaction entirely.
While different in vision, both camps reinforced a key truth: customer experience is the real differentiator. Designing that experience—whether human-centered or machine-assisted—is more important than ever.
Omnichannel is no longer optional
Great digital products are no longer just websites or apps. They’re ecosystems.
Leaders from Farmacity, Argentrade, and Grupo BGH shared how they’re thinking holistically: integrating digital storefronts, brick-and-mortar shops, social commerce, and even conversational interfaces like WhatsApp.
The focus has shifted from just “being present” on multiple channels to designing experiences that connect across them. In other words, frictionless transitions, personalized interactions, and operational alignment across online and offline touchpoints.
The gap is not in technology, it’s in talent
As Marcos Pueyrredon (VTEX / eCommerce Institute) said: “The challenge isn’t having the tools. It’s knowing how to implement them.”
AI, automation and data infrastructure are all powerful. But they need strategy, design, and highly skilled people behind them to deliver true value.
From micro-fulfillment hubs and payment tokenization to retail media and chat-based buying, the companies leading the way are investing in talent as much as technology. Experience design, AI literacy, and cross-functional collaboration were recurring themes in nearly every panel.
Community and collaboration still matter
The energy at eCommerce Day was a reminder that impact doesn’t happen in isolation. Nearly 80% of attendees were retail professionals and entrepreneurs who are building, testing, and launching every day.
The ecosystem matters. The community matters. And when we share insights, we all move forward faster.
What’s next for Revolt
At Revolt, we’re taking these lessons back into how we build. For clients in finance, logistics, media, and retail, the challenge ahead is clear: deliver experiences that matter.
With our expertise in design, development and AI, we’re more focused than ever on building products that move users, not just markets.
Want to talk about the impact your team could create? Let’s meet.
Design and development to make an impact on your users.
